Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Success may mean staying true to what you know is true

Buckling to the pressure of corporate culture can be deadly to strategy. Success may mean staying true to what you know is true

20 Ideas to super-charge your social media network

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

Why it’s a very good sign that people don’t read your content

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

How to be a marketing maverick in an old-fashioned industry

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

The reality of online influence and the only thing that matters

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

Are you unknowingly supporting hate speech?

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Do targeted Facebook ads work as well as we think?

Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.