Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

How your personality aligns with social media content types

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?

Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.

My journey to the edge of sanity and back

Mark Schaefer describes the “Big Bang” of his life and dispenses hope for overcoming insanity, defeat, and instability in a life.

The 3 factors behind Snapchat consumer behavior

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

How to turn social media connections into an actionable audience

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

When to treat a customer like family

Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.

Batman, Pokemon, and an essential lesson from the heart of marketing

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!