A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
Mark Schaefer Articles
10 Ways to Drive More Social Proof
The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!
Personal brand or company brand? The new realities of life online
Are you a personal brand? A company brand? Both? Let’s sort it out together.
A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Navigating the shifting sands of Facebook marketing
Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends
What is the meaning of life?
I have never been stumped by an interview question until this one, “To you, what is the meaning of life?”
Why it takes so long to achieve social media success
Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
What is the purpose of a blog post today?
Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar […]
Looking for inspiration on innovation and entrepreneurship? Here’s the source!
When I need a spark for business inspiration, I keep returning to “Innovation and Entrepreneurship” by the business master Peter Drucker.
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