Sometimes you don’t need community. Sometimes you just need a hamburger
Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger
Mark Schaefer Articles
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Maybe your podcast is not a podcast
New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential
Why entrepreneurs will always beat intrapreneurs
While many companies strive to create a network of intrapreneurs, it may not fully work. Here’s why.
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
8 Easy ideas to make your presentation memorable
There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable
I was called out on my social media BS and I’m relieved
What happens when you get caught in the social media echo chamber? One blogger’s story of her struggle against social media BS
Is social media engagement still a thing?
Remember when social media engagement was important? Trends may indicate otherwise.
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]
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