Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Mark Schaefer Articles
Social media ethics: I am a blogger. In other words, a piece of meat.
A case study in social media ethics
Sign of the times. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Saving Savannah one tweet at a time
Twitter is offering hope by increasing awareness of a little girl and an incurable disease.
Gary Vee and the Empire of Favors
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Wearable content: The X-factor that makes a social media plan soar
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?
Trick or Tweet. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Time to re-think your business: “Competitive advantage” no longer exists
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
The future of podcasting. Will video kill the radio star?
The future of podcasting — Will video kill the radio star? In this Marketing Companion episode, Mark Schaefer and Tom Webster look at fascinating new research on podcasting.
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