Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

It’s time for some trash talk. Literally. Here are five big business lessons from a young boy with great business sense.

The annual Forbes influencers list is a meaningless exercise with bad methodology. Here is who they missed and why

An unexpected national drama can wreak havoc on social media reputations if you’re not aware of the Social Media Code of Conduct

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

It’s a wired world, so let’s allow our products to help them market themselves! Here are five ideas you can use to do that.

Most social online influence marketing is done all wrong. But these three case show that there is hope!

Business success means mastering the six layers of customer engagement. Are you ready?

It was a battle of David and Goliath but against all odds, “David” found a way to build a global congregation through a blog.

Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.

Mark Schaefer Articles