Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

These seven factors make the difference between social media strategy success and failure.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

New research indicates that Instagram is poised for a big take-off. Will it be the next big thing?

Here are some basic ideas to consider if you are working on a social media marketing budget.

Peer through the cloud of spammers and cat jokes and you’ll find a remarkable pulse behind the social web that is changing the world.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Here’s a great example of how a college student used the social web to make her dream come true.

The new, hot market for social media consultants may be helping organizations use social media internally.

A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.

Mark Schaefer Articles