Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

This is a remarkable case study on how a company is building a passionate and effective social media community.

Twitter is about to undergo a shock of new interest and the platform will never be the same.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Many entrepreneurs have no shortage of ideas or energy, but do they have the marketing chops to carry an idea through?

Crowdsourcing is helping to solve complex engineering problems, so why couldn’t it be applied to our marketing issues?

Facebook seems invincible yet there are two factors that could lead to its downfall. And they might be happening.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Despite desperate efforts to catch up, most companies are still far behind in their efforts to create a digital competency.

There has been debate about blog comments but this post examines some business and philosophical reasons why you need to take comments seriously.

Mark Schaefer Articles