Good news for the economy might be bad news for social media
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]
Mark Schaefer Articles
When employees go wild on social media
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
The Glasshole. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Chicago unveils digital innovation and entrepreneurship center
Chicago just unveiled a breathtaking new center that will serve as the city’s heartbeat for digital innovation and entrepreneurship. Managing Director Una Pipc describes the concept behind this 50,000 square foot facility
Getting your first book published: Lessons learned!
Do you dream of publishing a book? Here are some first-hand lessons from the author of Return On Influence.
Your brain is wired for Facebook (really)
Think Facebook is addictive? It is, and companies are just starting to figure out the value of that.
Did Facebook Jump the Shark? A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
So much for authenticity
Everyone proclaims that we need to be authentic on the social web. But we aren’t and we don;t need to be either. Here’s why.
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