Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The transformation to a social organization will take new skill sets. Marketing? PR? No. Think again.

Social media luminary Jason Falls gives a behind-the-scenes look at writing and publishing his first book.

Sometimes it’s difficutl to explain the benefits of Twitter. So, I decided to show you.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.

I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame

The most fun part of the social web is having the opportunity to meet new friends in real life. Here are a few opportunities!

A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?

Negativity Bias takes on a whole new meaning when even the slightest gaffe can be career-defining. Why take any risk at all?

Mark Schaefer Articles