Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Everyone proclaims that we need to be authentic on the social web. But we aren’t and we don;t need to be either. Here’s why.

Here is a fantastic case study of a blogger who fought through adversity to ultimately achieve business success.

You will not have success with your social media effort without executive sponsorship. Here are six ideas to get the boss on board.

The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

“Follow your passion” is common advice — but is that truly at the heart of success?

Have you looked at your sales funnel lately, Here’s a how-to do an analysis for your business.

Please RT. Like my Facebook page. Read my blog. It’s nice to help people, but do we need to help strangers?

It’s hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.

Mark Schaefer Articles