Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.

A few success lessons from a blogger who had to learn the hard way!

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

I think a place where you can pin your puns would be ever so much more entertaining that Pinterest. Introducing Puninterest!

Here’s a glimpse of the hottest tech ideas from Mario Armstrong, a tech pundit and contributor to The Today Show, National Public Radio and CNN.

Do you have the time to devote to social media? Can you really afford NOT to? Let’s look at the risks.

The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.

Creating effective PowerPoint presentations is a skill that is rarely ever taught. Here are five very easy powerpoint presentation tips

Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!

Mark Schaefer Articles