Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

How does social media affect trust and your brand?

Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.

210 Seconds of Fame. What happened and what’s next?

I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame

Social Media meet-ups you won’t want to miss

The most fun part of the social web is having the opportunity to meet new friends in real life. Here are a few opportunities!

Irate sports fans hijack UPS company blog

A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?

We are all standing on digital quicksand

Negativity Bias takes on a whole new meaning when even the slightest gaffe can be career-defining. Why take any risk at all?

For social media success, write, then IGNITE. Here’s how.

Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.

7 Reasons Your Content Marketing Strategy Isn’t Working

Having a good content strategy isn’t always easy. Here are 7 reasons your content strategy might not be generating leads as effectively as it should be.

Lean StartUp Movement turning some heads

Eric Ries, author of The Lean Start-Up hasn’t just written a book, he’s created a movement that is getting attention in high places. I interviewed him at SXSW 2012.