Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The ABCs of selling. A {growtoon}.

Is it possible to take your online selling strategies offline? This cartoon would imply “no!”

They told us so. An amazing film of the future.

This 57-year-old film uncannily predicts Skype, cell phones, personal computing and many other current technologies. You have to see it to believe it.

Marking the 100th anniversary of the PR profession’s identity crisis

For 100 years, the same paranoid questions have plagued the PR business. Isn’t it time for the profession to get over itself?

Sometimes not having a strategy is the best strategy

The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.

The customer is the customer. Adapt or die.

Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.

Enterprise Crowdsourcing blasts off as social media growth industry

Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.

How blogging changed a life

Here is a take on social media you may have never seen before — the capacity of blogging to transform a life.

Klout rants are becoming a cottage industry

Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?

Is this the best commercial ever?

I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s memorable, and it’s HILARIOUS. This […]