Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.

As a blogger, are you trying too hard to be liked? Is that getting in the way of building an engaged community?

The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.

The twenty-something view of the social media world may surprise you. Here is some social media “cool hunting” from a young urban professional

Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?

Eight mini-case studies will open your eyes to new ways to use social collaboration to develop new products.

A girl, a song, a movie star. They all come together in this heart-warming story of social media and dreams that come true!

This is the dirtiest blog post you will ever read. And what does it have to do with marketing? Everything.

Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?

Mark Schaefer Articles