The Six Stages of Emotional Branding
Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.
Mark Schaefer Articles
Creating an inclusive social media event
It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.
Social media, our voice, and the power to destroy
The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.
Why are America’s fastest-growing companies killing their blogs?
A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.
Forget demographics. It’s all about the socialgraphics
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
20 of the World’s Wittiest Twitter Bios
I know you LOVE these wittiest Twitter bios. Yes, they’re real and they’re fabulous. Here we go!
Case study: Content marketing success at a medical practice
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
Pinterest drives enormous blog and business success
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
Have you become a STOP SOPA lemming?
SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.
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