Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Online Games Teach Kids Valuable Work Skills

By Neicole Crepeau, Contibuting {grow} Columunist Yes, you heard me right. For all the complaining that our children are too plugged in and too obsessed with online games, I […]

Key to marketing success? Hit ’em where they ain’t

Is creativity the key to successful marketing? No, I think you just need to stick to the facts!

The ABCs of selling. A {growtoon}.

Is it possible to take your online selling strategies offline? This cartoon would imply “no!”

They told us so. An amazing film of the future.

This 57-year-old film uncannily predicts Skype, cell phones, personal computing and many other current technologies. You have to see it to believe it.

Marking the 100th anniversary of the PR profession’s identity crisis

For 100 years, the same paranoid questions have plagued the PR business. Isn’t it time for the profession to get over itself?

Sometimes not having a strategy is the best strategy

The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.

The customer is the customer. Adapt or die.

Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.