Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Do you have the time to devote to social media? Can you really afford NOT to? Let’s look at the risks.

The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.

Creating effective PowerPoint presentations is a skill that is rarely ever taught. Here are five very easy powerpoint presentation tips

Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!

Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.

Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.

The story of how one little book has changed thousands of lives in a profound way.

The shocking truth of how we got here — sharing colorful photographs as the hottest business model on the web. I have it all figured out.

New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.

Mark Schaefer Articles