Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The problem with personas. Remembering Trey Pennington

The death of Trey Pennington shook me up and made me reflect on the role of social media in this tragedy.

A broken heart for the social media community

My friend Trey Pennington, one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to deal with this tragedy. I’ve […]

Committed. A {growtoon}.

The Top Five Crowdsourcing Mega-trends

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an […]

American social media usage reaches milestone

Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of […]

Social media sewage … and hope

I’ve started and trashed this article at least six times. As you will see, I have my reasons to be conflicted about publishing it. Yet I can’t deny this gnawing […]

Social Media Brain Cramps (video)

I was stuck in traffic and had not moved for nearly an hour. I was quite bored. I had a thought. This is a dangerous combination.

Five reasons why measuring influence is elusive

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know […]

How to self-publish your book

Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?