Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

5 ways corporate culture determines social media success

What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.

Key to digital marketing success? Be less digital.

In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.

Social media and guerrilla marketing case study

Small businesses are applying social media to marketing efforts in many creative ways, but perhaps nobody thinks out of the box more than Nathan Dube! This explores some of his guerrilla marketing ideas.

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.

Getting to yes on adopting social media marketing

In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.

7 ideas to turn PowerPoint slides into social media marketing gold

Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.

Social media pioneer says technology will transform education

How can technology and social media platforms transform how children interact and learn? You might be surprised by what LinkedIn’s founder has to say.

DenialPlus. A {growtoon}

Today’s social media cartoon takes aim at Google +. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Do you want a blog community or do you just want nicey-nicey?

When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack […]