Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

How to save your butt when the social media bubble bursts

I am going to go on a rant. But first, while I still have my composure, allow me to tell you a short, yet relevant, story. I started my corporate […]

Want to be a social media consultant? Here’s some advice

Jay Baer was the keynote speaker at the recent Social Slam conference and I had a chance to corner him for a short video interview before one of the events. […]

The 7 Fundamentals of Starting a Company Blog

It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing. {grow} community member Tabatha Bourguignon told me she is starting […]

What is your strategy for social media intimacy?

By Srinivas Rao, Contributing {grow} Columnist You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of […]

The Five Surprising Impacts of Blog Comments

This week I received the 10,000th comment on my blog. That’s a big deal! And while this lucky commenter (who will be named at the end of the post), will […]

A classic take on social media

Note: This post was published in April, 2011 but became the target of controversy in July 2011 when I learned the person claiming to be the author was not the […]

Small businesses still grappling with social media benefits

Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index, a survey sponsored by Network Solutions® and the University of […]

Four Easy Ideas to Humanize Your Brand on the Social Web

By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest […]

Five Mega-trends: How Social Media is Transforming Government

I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. I learned […]