Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Why Facebook is more important than your house

Why is it easier to change your home than change your social network? A surprising answer!

Get ready. Social scoring will change your life.

Social scoring is a new trend to identify social media influencers. Could it catch on with brands?

How to become a Google whore

I have always struggled to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided to pay […]

Why Chris Brogan is invincible

I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored posts, he is our canary […]

Is the Internet destroying your culture … or creating it?

“Mass culture is dead. Every one of us is creating our own version of culture.” This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing […]

Ten reasons to blog – even if nobody reads it

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]

Secrets from the trenches: How to become a Blog Whisperer

I just 700 blog posts on {grow} and I thought this would be a good time to pause and share some of my lessons learned for all you budding Blog Whisperers out […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]

Bringing down the Twitter snobs

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]