Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The four keys to tweet success

A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over a period of […]

Your company’s single biggest mistake on Twitter

Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you […]

Let’s not have a Quor-gasm

I don’t like Quora. As far as I can tell I stand alone in this sentiment. Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that Quora […]

Is it OK to fake your tweets?

The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power […]

Five Hidden Secrets of Social Media Failure

2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]

The 10 Best Company Blogs in the World

The 10 Best Corporate Blogs in the World

Ten blog posts that made a difference

There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on […]

Social scoring and the business case for blocking Twitter spammers

Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager […]

A Very Lite Brite Christmas

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the […]