An easy way to explain the social web. Really!
I’m often asked to explain the social web … in three minutes or less. Difficult! But I’ve come up with a simple way to describe the importance of social media […]
Mark Schaefer Articles
Wait a minute. It’s not about engagement after all!
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]
How to sell stuff on your B2B blog without being annoying
I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]
How to Use the Social Web to be a Star at Work
A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly. Dr. […]
How to use Twitter to crowd-source creativity
I have a “virtual” company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers […]
It’s time to draw the line on social media disclosure
Perhaps by now you’re heard of the “Please Rob Me” site that highlights those on Twitter disclosing that they’re away from their homes. While the site is kind of funny, it […]
A Tweet Fit for a Queen
Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. He recently told me about being re-tweeted by Queen Rania of Jordan and how […]
The NEW “Four P’s” of marketing
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]
Social media measurement: Sometimes a picture is worth a thousand tweets
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]
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