Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

A handy guide to hating people on social media

Hating people on social media is so easy except when it’s not. A lesson in hate from travels to China, Russia, and beyond.

How to infuse humanity into an AI World

Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.

Five positives coming out of the DeepSeek apocalypse

Deepseek upended the AI world. But as the smoke clears, there are positives for our AI future.

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.

It’s time to discern the role of humans in an AI world

Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.