Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Goodbye, Kim Kardashian

This is a picture of Kim Kardashain with somebody who is not me. Kim Kardashian and I have finally broken up. It probably won’t make the tabloids. We’re keeping it […]

Smoky Mountains National Park — The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the […]

Social media exhaustion

I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what […]

Your website is NOT a strategy

Your website is not a business strategy!

Lessons from a marketing strategy gone wrong (mine!)

The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]

A great example of B2B social media marketing

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]

How do you handle a crowd of followers?

My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter […]

Why do I need 10,000 followers?

Does the number of Twitter followers matter?

A Primer on Lead Nurturing

I’m pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer (http://www.linncommunications.com/) specializing in creating buyer-focused B2B marketing content, such as […]