Social Media Marketing: To What End?
It’s easy to work in social media marketing and lose sight of the direct line to your customers. Sometimes the old ways are still best.
We have normalized stealing content and it needs to stop
Stealing content has become a fashionable way to do business. We can do better by adhering to the principles of fair use.
Three paths to a personal branding content strategy, one truth
Your personal branding content strategy can serve people, algorithms, or a space in the middle, according to Mark Schaefer.
Starting Over as a Creator: 8 Crucial Lessons For Renewal
Starting from scratch might seem intimidating, but following these eight lessons can fortify your journey as a new content creator.
The five pillars of brand growth supported by marketing science
What does marketing science actually say about growing a brand? After years of public disagreement, Byron Sharp and Mark Ritson identified five proven principles for brand growth. Here’s what mental availability, distinctiveness, consistency, mass reach, and brand purpose mean in practice, especially for brands without Fortune 500 budgets.
How Twitter changed my life and career forever
Twenty years ago this week, Twitter made its public debut. Like many new businesses, the real-time communication platform was a happy accident, a side product that became a sensation. I owe Twitter a lot. It changed my life in many ways and if there had been no Twitter, I’m not sure there would be a […]
The best speaking career advice I ever received
Mark Schaefer shares the best speaking career advice that propelled him onto the world’s biggest stages as a keynote speaker.
Focus on this one marketing priority to stand out in a noisy world
Focusing on this one marketing priority can provide a key to differentiation and standing out from competitors in the long-run.
I’m driven by desperation (and proud of it)
The world’s most famous business author told me he was driven by desperation and it was an incredibly wise insight.
Five shifts in social media strategy that separate winners from wallpaper
Companies need a wake-up call when it comes to social media strategy. Here are five changes that need to happen now.