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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
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    • Client List
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  • Speaking
    • Keynote speaker Mark Schaefer
    • Corporate Marketing and Social Media Workshops
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
  • Community
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    • The Uprising
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Author: Mark Schaefer

Nobody reading your blog? 10 reasons to persist!

10 reasons to keep writing, even if there is nobody reading your blog!

Mobility, mobile commerce, and the worst apps in the world

Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.

Dare to Be Stupid: A lesson for B2B marketers from Weird Al

Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”

The social media forecast: Cloudy!

It’s easy to make a social media forecast for the coming year, but how do those things work out?

Unmarketing, Unselling and the Unmistakable Scott Stratten

Mr. UnMarketing Scott Stratten discusses Unselling, the new sales funnel, and mis-analytics

How to set up a Social Media Command Center

Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations

Ello and the weird economics of social media

Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms

Social media and leadership: 7 ways the world is changing

Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.

10 Reasons Twitter is essential to your content marketing plan

This slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy.

Why Ann Handley is the Queen of Content

Great writing is not just for the PR department. Marketers need to write. Sales professionals need to write. Everybody Writes, says Ann Handley

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