The good, the bad, and the ugly of #marketing conferences
Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.
The Truth About the Blog Supremacists
I have covered many angles of content creation, strategy, and marketing career issues. But there is one serious topic I have avoided until now.
Jill Rowley on the hurdles and opportunities for social selling
Jill Rowley provides key ideas to turn your commercial efforts toward social selling
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
The business case for SXSW Interactive
Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive
The hot new career of brand journalism
Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
25 amazing social media quotes from #SXSW 2014
Inspirational and thought-provoking social media quotes from SXSW
IBM opens up Watson and cognitive computing to entrepreneurs
Can you “train” your computer to solve complex problems? IBM is now opening up an opportunity for entrepreneurs to put cognitive computing to work