Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The business case for cheating your way to social media superstardom

There is one business situation that might benefit from cheating. An evaluation.

Anne McGraw of Nissan provides some ideas on how to succeed with social media in a litigious environment

In an era of “too much content” the consumer and business implications differ. Content Shock Parable

There is a social media platform that encourages its members to cheat. And Empire Avenue crushed my soul.

You may want to write a book but don’t know how to start — or finish! This post explains how write a book.

Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.

New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend

A look back at 20 blog posts that moved the needle with a social media audience