5 case studies — Social technology impacting management
We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. For example, what is it going to be like leading a new workforce that is conditioned to manage relationships through text messages and accustomed to the […]
Please. Stop making your company blog suck.
Mark Schaefer on Blogging Let’s face it. Company blogs suck. They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology. I’ve been giving a lot of presentations lately and this has been one of my most popular! I […]
The business case for Facebook, in one sentence
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. Their […]
When social media destroys a career — The business case for being a fake
A guest post by {grow} community member Leslie Lewis Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online. You could Google my real name and […]
Should we have multiple company bloggers?
It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies. And that’s where you […]
Can you make money managing social media?
In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. […]
Three reasons marketing favors social media and small businesses
I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took […]
20 of the world’s most clever Twitter bios
Writing an effective bio in 160 characters or less may be the world’s most sublime art form. These bios stand alone for their creativity and humor.
Blogging world flipped by AdAge Apocalypse
I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Last week, the organization changed its magic formula to upend a […]
A look at international social media marketing
Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. I think you will enjoy this!