OK. 30,000 followers. Now what?
Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of how I feel about life on the web at the moment. I just hit 30,000 followers. That’s crazy. Two years ago, I started a tradition of […]
Dear social web, Let’s try keeping it real.
I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from […]
How do you make your content go viral — offline?
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. Â The information density of our world is overwhelming. Budgets and resources have been slashed. It seems that everything is working against our ability to connect with customers and share information that could […]
The Corporate Battle of the Facebook Likes
One of the best things about my job is that I get to meet executives from many different companies, both big and small.  I was having a discussion the other day with a digital marketing executive from a seriously huge brand (can’t politely name it) and he told me this story, which he said was OK to […]
Are there any ethical bloggers left out there?
With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post). The scams seem to be getting more aggressive and extreme and I recently pointed out the example of a guy who flat-out lied to me […]
7 Ideas for Advanced Social Media Education
For the past three years I have been teaching college or graduate level classes in social media marketing.  Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level […]
Now connecting with the sexiest bloggers is easy
Klout just got sexy. And I called this one … Unfortunately. A year ago in the first article I wrote about Klout (Get Ready. Social Scoring Will Change Your Life), I predicted that social scoring systems would fragment along different demographic lines: “Forget about Klout scores, there will be competitive rating systems for everything and it […]
Introducing Speakerr. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @KacyTheDude
An insider view of social media research
How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. What a thrill it […]
Is it time for an anonymity movement to challenge Facebook?
I‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy. I’ve been blogging for six years and have been on Facebook since its beginning in France. […]