Social Media Brain Cramps (video)
I was stuck in traffic and had not moved for nearly an hour. I was quite bored. I had a thought. This is a dangerous combination.
Five reasons why measuring influence is elusive
Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know … I STILL think she’s bright! In the spirit of balanced debate I encouraged her to write a guest post. Here we go … Recently […]
How to self-publish your book
Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?
Google’s plan for world domination — REVEALED!
I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my back porch. Google’s business is built on collecting data about people and then selling those people highly targeted ads. The more data they collect, the more […]
No time to stop — Mobile pushes new boundaries
The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!” I could only sigh and nod in agreement. Of course he’s right. Just when we were starting to get social media down, the mobile imperative grows […]
Social networking for business benefits, YES it works!
Why am I waving my fist in the air? You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying! Here’s a little story about a wide web of social connections coming together over a period of two years to create extraordinary new economic value for […]
10 ways to use psychology to lure web customers
I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet marketing. Here are a few ideas to “psych” your visitors into spending more time on your website and your blog. 1) Social proof is king In […]
The evolution of social media power and influence
I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil. I thought his questions were especially good and wanted to share this content with you: Galileu: How do you view the rankings and people’s influence score published on the Internet (such as Klout or Peer Index)? What […]
London Calling. A {growtoon}
10 Ideas: Standing out in the social media jungle
The other day in my Twitter stream @joe_sharkey asked: “As a new graduate, how do I stand out in the social media jungle?” I promised I would write him a blog post in response, so here it is! I believe today’s most successful social media marketing candidates will have three key qualifications: 1) Demonstrated understanding of marketing fundamentals. 2) […]