Five indispensable lessons for Twitter success
It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. I know this may sound bold but it’s undeniable that Twitter has changed my life. I’ve learned so much and discovered wonderful people who have become great friends, collaborators and business […]
Cat scan. A {growtoon}.
Meet the new Queen of Viral Video
I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski. What started as a silly little tweet exchange turned into a wonderful friendship and collaboration. You may remember Michelle for being featured prominently in The Tao of Twitter. Early in her career I recognized that Michelle was an […]
Five steps to fix Foursquare
It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind. In my article, Foursquare or Bore-square, I concluded that the major hurdle to adoption of this technology is that there just isn’t anything there to hold my attention, entertain me, or […]
Are B2B companies that refuse to engage in social media facing extinction?
“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a question I often hear in my classes too. Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s […]
The social media numbers game. A {growtoon}.
Proud to intoduce Kacy Maxwell of Nashville as our newest {grow}toonist. Together with Joey Strawn, I’ve got the best one-two cartoon punch on the blogosphere. Well, perhaps they are the ONLY social media cartoonists on the blogosphere, but who’s counting? Anyway, hope you’re enjoying a little Friday levity. — Mark
My blog is my gun.
Alvin Tatum describes why his blog is his gun.
Blogging, social media use skyrocketing at universities
From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. […]
The Great Ghost Post Scandal
I thought it was a guest post. It was a ghost post instead.
The Tao of Twitter in Action
I knew my book The Tao of Twitter could help a lot of people de-mystify Twitter but I never expected the out-pouring of praise and connection that has occurred with the book. This week, I received a very touching gesture from somebody following the path. But first I should explain that although the Tao of […]