Desperate measures. A {growtoon}
What in the world is a {growtoon}? Welcome to a new way to engage and have some fun on {grow} — a regular social media cartoon feature. It’s an idea I’ve been kicking around for some time — finding a fun new way to communicate, entertain and engage. Why not a cartoon? Certainly something […]
How do you REALLY build a blog community? A love story.
This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?” Certainly this has been the most visible achievement […]
Six ways to make money from Empire Avenue
Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. You link up your social accounts through your Empire Avenue account (currently Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being […]
Finding social media success in regulated industries like banking and healthcare
I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,” he said. “The company is trying to figure out what to do, but in the mean […]
Debating the future of social media leadership and strategy
This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I usually see eye-to-eye but when we were on a panel at the recent Social Slam event we discovered we had radically opposing views of the future of how social media […]
The Business Case for Social Media Mystery
Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this week. In a world of connection, transparency, ubiquitous communication, and an emphasis on being “humanized,” isn’t it interesting that at least for a week, the […]
8 Big Ideas to Drive B2B Buzz
A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of an active industry association and a cluster of WOM-related innovative companies, we, as an industry, still haven’t produced something elemental — a repeatable, measurable model […]
Success on the social web? It all boils down to this.
Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.” If they ask you why, tell them I told you to say this. Then they will say “Who the hell is that?” and it will probably go […]
Is PR stuck on “social” and missing the bigger picture?
? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social” and missing the bigger picture?” How has the PR business model changed in the last three years and what’s next? What does it take to find and attract the best PR talent? Elizabeth Sosnow is managing […]
Finding the balance between personal and professional on Twitter
What is the balance between personal and professional on Twitter? How many accounts should you have?