Why it’s ridiculous to argue about ghost blogging
It seems like “ghost blogging” — the practice of penning posts for others — is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Philosophically I agree with them. In a pure and perfect world executives should write their own copy. But practically speaking I don’t agree. Here’s […]
ShipServ and one of the most interesting B2B social media case studies
ShipServ provides one of the most well known b2b social media case studies
Want to “go viral?” Think again!
Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I followed with tradition and posted something light and entertaining on a Friday. In fact I thought it was funny — skewering Guy Kawasaki for his voluminous and sometimes bizarre tweets. […]
Is this Foursquare or Bore-square?
I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really wonder if Foursquare can reach critical mass to be a widespread consumer social media platform. To find out, I conducted … The World’s Greatest Foursquare Experiment. In fact, it might […]
Three new social media myths that MUST STOP NOW
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in social media, you must give up control of the conversation It’s all about engagement. Never sell. Emphasize quality over quantity. Social media is all about […]
Guy Kawasaki is the devil
Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official” bio. Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy […]
Social media strategies businesses should learn from politicians
Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my time discussing politics on the social web, but I think the business world would do well to try to translate lessons from politics into strategy. […]
Six ideas to build social media momentum
My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of the trail, there was a quaint yellow cottage offering sandwiches, ice cream and drinks. The yard in front of the establishment was brimming with bikes, so we figured it must […]
Hilarious video, serious marketing lessons
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big bucks to produce this YouTube video. It’s not meant for TV. It’s meant for the viral web … and viral it went. Point one: The […]
A Twitter success story: Search leads to new market discovery
Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a new market for her company’s product. REALLY? I asked her tell us more and here she goes: To some, Twitter is surely the Paris Hilton of new media, a place […]