Three reasons why the “experts” are wrong about social media measurement
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” argument — If you’re trying to measure the value of SM, you might as well measure the value of a cell phone, the company car and the […]
Encouraging social web in the workplace may have side benefits
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good for the workplace We all know by now that most organizations limit or frown upon the use of social media in the workplace. Leaders have nightmarish visions of their employees […]
TV news anchor masters the social web to connect with viewers
One of our local news anchors, Tearsa Smith, has done a masterful job using the social web to connect to viewers in a personable, accessible manner. She’s a best practice — bringing her news, her news station, and her life to her fans with energy, enthusiasm and humor. Tearsa can be found journaling through Twitter and […]
Seven crucial tips to help you keep up with technology
In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. I think this is a critical career skill these days and I encouraged her to flesh it out into a post. It is our great fortune that she did — […]
How do I get a job in social media marketing?
In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Here are some ideas on how to prepare yourself for a marketing career in the social economy: If you’re just starting out Most important requirement: Become a beefy marketer. An ability to navigate Facebook or […]
Twitter’s Biggest Scams Part 4: The Trump Network
Part 4 of a series Yes, it’s THAT Trump. “The Donald” is actually behind this Multi-Level Marketing (MLM) program. A key difference between this and the other MLM programs explained this week is that there is an actual product exchanging hands – nutritional aids. The Trump Network was launched in the fall of 2009 — […]
On Twitter, even casual interactions can deliver business benefits
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … and ended with the video about my business that you can view by clicking the image above. I was watching a Monday night football game […]
The ultimate guide to blogging when you don’t have time to blog
This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. 1) Leap.I mentioned this in a recent post, but it bears repeating. The number one challenge most bloggers face isn’t time, it’s CONFIDENCE. […]
It worked for Zappos. It probably won’t work for you.
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, 50,000 videos and their employees tweet like rabbits in heat. It’s worked for them and it’s a wonderful case study. I get it. But it’s probably the wrong […]
8,000 Twitter followers. Now what?
Something amazing has happened. I have nearly 8,000 Twitter followers in eight months. How does somebody maintain a meaningful presence on Twitter with a crowd like that? I’m a work in progress, but here’s what’s going on with me. Maybe it will help you too! First, after I block out the creeps, I consider it an […]