Research shows small business owners struggle with Twitter
The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who have mastered it are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents […]
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media
Is this the end of the social media purists?
I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard.  One of the social media purists has finally discovered the bright, clear light of capitalism. And it couldn’t have happened to a nicer guy — Jason Falls. Jason is one […]
The curious case of the Twitter Quitters
One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner Enormous, global market potential (needs a lot of awareness) Small budget No time to blog, develop content, etc. Tech-savvy Is a […]
Will an economic recovery pummel social media?
I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK? As I was providing examples of how you can leverage content across various channels to increase awareness, […]
Most companies can’t connect social media efforts to success
For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly 3,000 valid respondents, this is probably the largest survey ever conducted on this subject and also represents one of a handful of social media research […]
Finally! A B2B social media success story
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the only one in the world. ; ) And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan […]
The next social media imperative: Defining YOU
  Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I wan? Was I fun? From “Thoughts While Driving Home” by John Updike I’m going off the chart a bit. Over the next few days I want to explore your sense of […]
Throw out the stats. Talk to people.
I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media many expected. They point to differences by region and socio-economic conditions as scientists try to squeeze insight from tables of numbers. They’re looking in the wrong places for the truth. Obviously the results of […]
Is social media the new corporate star-maker?
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to life over Twitter, just about anything is possible. So here is a debate I have with my customers: Do you have a real person (like […]