“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
Are you struggling with your personal brand? It’s probably because of this.
Your personal brand can drive success. But the effort usually fails for one reason.
What I do in my day as a marketing consultant and keynote speaker
What is the typical day of a marketing consultant? Here is a glimpse.
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
Dear intern: My screw-up story
Everybody has their embarrassing intern story. Here’s mine.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
The newly emerging relevance of Snapchat
Snapchat has made all the right moves. Until now.
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?