Twisted reality creates room for marketing innovation

twisted reality

ABBA twisted reality to become their 1980s selves for a new tour

On the latest episode of the Marketing Companion podcast, Brooke Sellas and I talk about Facebook trends, content trends, impulse purchases, ABBA, our favorite karaoke songs, Tom Cruise, and Anthony Bourdain … and somehow direct the conversation back to marketing. What a veritable thrill ride we have in store for you!

The overarching theme of this show (serious) is how we are entering an era where twisted reality will be both good and bad. An example of good is how ABBA is going on a world tour … as holograms. Would you pay to see a holographic concert? Here’s a preview:

Another twisted reality topic on the show is the use of deep fakes in entertainment. We’ve discussed this several times on the show but if you want a mind-blowing example watch fake Tom Cruise. We also discuss a very controversial take on a dead Anthony Bourdain.

 There is so much more. You won’t want to miss this mind-spinning episode! 

Click on this link to listen to Episode 228

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter Timeless and Timely.

Tim Washer is contributing creative direction to the show and he’s has worked for Conan O’Brien, John Oliver, among others. He helps corporations build more creative cultures.

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