The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The single word that changed my life
Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
Does business professionalism still matter?
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
Five essential guidelines to determine the best content for your business
Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.
Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
How to hire an influencer for your business
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Facebook has no moral compass
Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.