Case study: Winning the #WorldCup with Epic Content
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
How to choose a personal branding theme when you have diverse interests
Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.
The Content Consistency Imperative
It’s tempting to take a break from the frenzy of content creation, but as the author learned, content consistency is key. In fact, it’s more important that genius or having that big idea.
The blogger’s end game: Setting my sights on Keith Richards
We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.
A discussion on our favorite recent marketing books
Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.
The end of boring content: A call to belong
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
The “social” in social media can’t be scaled. Be patient.
Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.
In praise of a stressful week
Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.
Three words that guide all content marketing strategy today
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
Will Facebook be a permanent fixture in our lives?
Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?