Participation Marketing: Connecting Internal and External Audiences
Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Personalized content marketing, deadly AI and more insights from #SXSW 2018
In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
The #Westworld Word of Mouth Marketing Miracle
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Five questions to answer before creating an online course
Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
Five reasons to be enthusiastic about the future of social media marketing
There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.
Amazon puts experiential marketing at a crossroads
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?