Amazon puts experiential marketing at a crossroads

By Mark Schaefer

Are we at the end of experiential marketing or the beginning?

Most marketers acknowledge the importance of creating customer experiences that lead to awareness and loyalty. But all you need to do is read the news and discover that there is a consumer revolution afoot. Does experiential marketing matter as much as it used to?

60 percent of 2017 holiday sales were online and the bulk of that went to Amazon. Is Amazon diminishing … or eliminating the customer experience? And what about that one major retailer that says it is unaffected by Amazon and is committed to shopping malls? When does customer experience matter?

In this extremely cool episode of The Marketing Companion, Tom Webster and I explore dramatic trends impacting any strategy involving customer experience. We also dive into “stupid agency tricks” and dream up a wishlist for our favorite tech leaders.

And to top things off, Tom pisses off Mark’s mother! You won’t want to miss this episode!

Click on this link to listen to Episode 124

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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