New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?
How to Become Famous in 100 days or Less
I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.
Mark Cuban, the first trillionaire and chatbots on the edge
Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more
Drones, Bots and AI oh my. SXSW highlights
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
Adjusting to the new sales strategies with Anthony Iannarino
Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants
New media, new culture and how it’s confounding brands
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
How to ruin your content by overthinking things
Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Marketing’s answer to winning in an ad-free world
We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.