Maneuverability. Your Marketing Strategy Won’t Win Without It.

by Billy Mitchell, {grow} Community Member A few weeks ago, I was captivated by this bold statement in my twitter feed: The link went to an article here on the {grow} blog by Mark Schaefer. I know Mark and he’s one of the most respected marketing minds on the planet. If he could sum things […]

Google+ changed my life and it can change yours

By Wade Harman, {grow} Community Member I wasn’t always in the social media marketing business. There was a time when I woke up at 4:30 every morning, drove across the mountains, and worked underground in a coal mine. I was overworked and underpaid; I ate my lunch in total darkness, sharing a sandwich with the […]

The fatal flaw for most start-ups is marketing

by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late stage in the company’s and product’s life cycle. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. […]

Change the Channel to Ignite Content

By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Could I use some of the book’s principles to get my work to move a little, and get […]