The line between Media and Brands is blurring fast
Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock
14 Data Visualization Tools to Tell Better Stories with Numbers
By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.   – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Data visualization is technology that lets corporate executives and other end users see data to better understand […]
How Do You Start Over After Building a Successful Blog?
Jason Falls built Social Media Explorer, and his blog was getting over a million pageviews a year. Then he decided to start a new blog from scratch.
10 Ways to Say “Thank You” on Twitter
by Jorge Gonzalez del Arco, {grow} Community Member A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Should have I been surprised? Let’s be honest: people don’t […]
An Example of Twitter’s Real-Life ROI
By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world. So I want […]
The Un-Tapped Value of Employee Social Capital
By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Let’s forget the public giants, Facebook and Twitter, for a moment and focus […]
How to Get Over Your Fear of Guest Posting
By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. I had just finished interviewing Arianna Huffington for a series I produced for XM Radio called “Women Making History.” At the end of the interview, Arianna handed […]
How to Make Your Product Look Sexy on Facebook
By Aaron Lee, {grow} Community Member Do you want to learn how to spice up your product and make it sexy on Facebook? To be honest with you, I’ve heard it all before. People have told me that their products are too boring or that they work in an industry that’s not interesting enough to […]
Coming clean on Facebook reach
Unpacking data collected over the last year in search of the truth about Facebook reach
Social Media and the Stock Market: A Lesson in Global Manipulation
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune on stock short sales that day and slinks back to his anonymous world undetected. A company legally makes a material announcement on Facebook about an […]