Grow Community, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

Is click-bait writing a marketable skill? This college professor designed a project to find out.

Ad Injection: Whose Media Is This?

Merav Chen gives us the rundown on Ad Injection and the implications it will have for businesses and consumers

The line between Media and Brands is blurring fast

Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock

14 Data Visualization Tools to Tell Better Stories with Numbers

By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it. – Peter Drucker This succinct truth says you can’t know whether you are reaching […]

How Do You Start Over After Building a Successful Blog?

Jason Falls built Social Media Explorer, and his blog was getting over a million pageviews a year. Then he decided to start a new blog from scratch.

10 Ways to Say “Thank You” on Twitter

by Jorge Gonzalez del Arco, {grow} Community Member A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to […]

An Example of Twitter’s Real-Life ROI

By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]

The Un-Tapped Value of Employee Social Capital

By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and […]

How to Get Over Your Fear of Guest Posting

By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. I had […]