Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
CapCut is on the move and could be the next big social media app
Is the government trying to control people through social isolation? No, it’s how we make money.
Mark Schaefer’s new speech on AI is connects practical business realities with radical technological transformation.
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!
A surprising debate over the relative value of the personal brand versus corporate brand
It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
