Does ‘move fast and break things’ still work with AI?

break things

No one I know studies the AI and marketing scene more thoroughly than Paul Roetzer. As the founder of the Marketing AI Institute, Paul wears himself out keeping up with the latest ideas and trends. So it was fun having him on The Marketing Companion podcast to get his views on current events!

In this show, Paul and I discuss:

  • The ethics and philosophy behind using other people’s voices and faces in content. When is it fair use? What is the impact of new legislation?
  • “Move fast and break things” has been a Silicon Valley mantra for years, but when does it cross a line when it comes to AI? New product shipments are so bad they might be fraudulent.
  • New AI developments rate human performance and even grade the development of our children. Are we creating AI or is AI creating us?
  • Several companies have announced AI replacements for executive functions. Can you blame a bot for bad performance? What about accountability?

I’m sure you’ll find this show as invigorating as I did. To listen in, all you have to do is click here >

Click here to enjoy Marketing Companion episode 291

Gen Z exposed sponnsors

Please support our sponsor, who brings you this amazing episode.

Bravo for Brevo!

Brevo coupon codeThis episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.

Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.

Go to to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!

Illustration courtesy MidJourney

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Share via