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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Business success means mastering the six layers of customer engagement. Are you ready?
It was a battle of David and Goliath but against all odds, “David” found a way to build a global congregation through a blog.
Highlights from a SXSW Keynote on the massive success secrets of BuzzFeed

Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.

Do you need a massive audience to be huge in social media?
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
How do you create influence on Facebook? This new eBook shows you how!

You may be missing an opportunity to unleash your biggest marketing channel of all!

It’s true. 100,000 people unfollowed me on Twitter. And it all makes sense.

Here’s to the unremarkable. Endless “manifestos” about dreaming your way to success and adventure are creating a culture that believes you’re worthless.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
NASA turns to crowdsourcing for innovation and cost savings


The best digital business idea that just never worked

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders