Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. He recently told me about being re-tweeted by Queen
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data —
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good
One of our local news anchors, Tearsa Smith, has done a masterful job using the social web to connect to viewers in a personable, accessible
In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest
In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.Â
Part 4 of a series Yes, it’s THAT Trump. “The Donald” is actually behind this Multi-Level Marketing (MLM) program. A key difference between this and
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started
This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
Something amazing has happened. I have nearly 8,000 Twitter followers in eight months. How does somebody maintain a meaningful presence on Twitter with a crowd like
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are
If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if
