Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating.
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly.
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the
I’m pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer (http://www.linncommunications.com/) specializing in creating buyer-focused
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best
Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the
I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I
