Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best
Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the
I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I
social media guidelines emerge as a corporate priority
Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually
The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the
The latest issue of Wired features a story on brain-computer interfaces that allow patients to simply “think” of a message and send it to the
Should everybody be tweeting? Who owns the company voice on social media?
