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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Is your life story limiting your potential? Changing your narrative can change your momentum.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.

A new, AI-driven solution will help companies provide personalization and respect data privacy.

Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.

Hiring a sensitivity reader was a great business decision in a world turned upside down.

By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.

Gen Z trends are shaping commerce and culture. Here are 10 to consider.

The essential guiding question for your brand: Are you an expert, guide, or agent?


Imposter syndrome can be paralyzing. Here’s one idea to help overcome the anxiety.

Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.
