Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
MarkBot must die. The end of my clone
My MarkBot clone must die, feelings rule the ad scene, AI delivers a book cover shocker and more short observations from the business world.
The Pathetic State of Content Marketing: A Plea
The state of Content Marketing is in peril. Your career is in peril. Everyone is playing with a 10-year-old playbook that AI has smashed.
The Human Moat Is Real. But It’s Not Where You Think.
The human moat — a point of leverage and differentiation — seems to have vanished in the AI Era, but there is still a place for accountability and courage.
I use AI. I am not a criminal.
AI detection and legal drama has been all over the news. Can we use AI in a way that doesn’t make us feel like criminals?
Three paths to a personal branding content strategy, one truth
Your personal branding content strategy can serve people, algorithms, or a space in the middle, according to Mark Schaefer.
Starting Over as a Creator: 8 Crucial Lessons For Renewal
Starting from scratch might seem intimidating, but following these eight lessons can fortify your journey as a new content creator.
How Twitter changed my life and career forever
Twenty years ago this week, Twitter made its public debut. Like many new businesses, the real-time communication platform was a happy accident, a side product
The best speaking career advice I ever received
Mark Schaefer shares the best speaking career advice that propelled him onto the world’s biggest stages as a keynote speaker.
I’m driven by desperation (and proud of it)
The world’s most famous business author told me he was driven by desperation and it was an incredibly wise insight.
