Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
When AI can help you fake thought leadership, the challenge to break through requires more human effort.
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging.
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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