Archive for the ‘Artificial Intelligence’ Category

Is your marketing too dull to survive the bots?

I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly […]

A singular view of human creativity as AI encroaches

AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?

Does ‘move fast and break things’ still work with AI?

‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?

Are we creating AI, or are AI Agents creating us?

The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.

The problem with social listening platforms and disconnected customers

Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.

The inescapable role of humans in an AI world

Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.

It’s Time to Unite in a Content Creator Guild

AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Marketing’s Biggest Challenge starts NOW

Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.