Archive for the ‘B2B and social media’ Category

The silent majority: Why people don’t comment on your blog

“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]

Is your company built to blog?

Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]

Wait a minute. It’s not about engagement after all!

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]

How to sell stuff on your B2B blog without being annoying

I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]

How social media can hurt business relationships

The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]

Will an economic recovery pummel social media?

I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … […]

Most companies can’t connect social media efforts to success

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]