Archive for the ‘B2B and social media’ Category

What NBC’S Olympic Coverage Teaches About Content Marketing

Why sports commentators are the ultimate content marketers!

How to Save a Sputtering Social Media Program

The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.

Supercharge your social media strategy by getting back to basics

If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.

Enterprise Crowdsourcing blasts off as social media growth industry

Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.

Are B2B companies that refuse to engage in social media facing extinction?

“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]

8 Big Ideas to Drive B2B Buzz

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of […]

A Scorecard on the 7 Blogging Essentials

This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical […]