Archive for the ‘B2B and social media’ Category

Enterprise Crowdsourcing blasts off as social media growth industry

Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.

Are B2B companies that refuse to engage in social media facing extinction?

“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]

8 Big Ideas to Drive B2B Buzz

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of […]

A Scorecard on the 7 Blogging Essentials

This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

How to make your company blog connect like a personal blog

By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]

Case study: Fast-growing B2B expands social media exposure

Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social […]